Contact: Parker White
Founder/Executive Director
(336) 709-9649


Greensboro, NC (April 8, 2015) — The Jimmie Johnson Foundation will announce tomorrow that BackPack Beginnings is one of the 10 semi-finalists eligible for a $25,000 grant. To date, the Blue Bunny Helmet of Hope program has contributed more than $685,000 to 76 different charities. A public vote will take place April 9 through 17 to determine the five grant winners. BackPack Beginnings needs its supporters to go to to show their support by voting. In addition to the grant, BackPack Beginnings can also win a Blue Bunny ice cream party and have their logo featured on Jimmie’s helmet during a NASCAR Sprint Cup race.

BackPack Beginnings helps over 3,000 children annually that experience hunger and trauma. They serve children in need in 31 Guilford County schools and have partnered with 14 agencies that help children in Guilford and Alamance County. “Our Food and Comfort BackPacks make all the difference for a child facing a long weekend filled with hunger or a day shattered by a traumatic experience. With one in four children going hungry in North Carolina, this grant will help us reach more children,” says Founder and Volunteer Executive Director, Parker White.

For additional information and to vote for BackPack Beginnings, visit

About BackPack Beginnings
BackPack Beginnings, founded in 2010 by Parker White, a native of Greensboro and mother of 2 children, is a 100 percent volunteer-run and donor-driven organization. What started out as a feeding program in one school feeding 50 children has grown to a multi-program organization serving approximately 3,000 children a year. During the 2014-15 school year, the Food BackPack Program sends nutritious, kid-friendly food home on the weekends to over 1,300 children in 25 Guilford County Title 1 schools and Head Start programs. If you would like to find out more or support BackPack Beginnings through in-kind donations, funding or volunteering, please contact Parker White at or visit

About the Jimmie Johnson Foundation
Chandra and Jimmie Johnson launched the Jimmie Johnson Foundation in February 2006. Johnson, the six-time NASCAR Sprint Cup champion, drives the No. 48 Lowe’s Chevrolet SS in NASCAR’s top series. The mission of the foundation is to assist children, families, and
communities in need throughout the United States. The foundation has committed more than $7.7 million to various charities. The Foundation currently focuses on K-12 public education. For additional information on the Jimmie Johnson Foundation, please visit